Wednesday, August 14, 2013

Monday, August 5, 2013

Reader Profile: MOD magazine.







MOD magazine is a publication that showcases achievements in design.
Its foundations are shaped around creativity, innovation and the power of thought.
Readers are seekers, questioners, society changers and are people who endeavour to
have a unique mindset in their field. Because of this, readers also have a hardworking ethic and
an adventurous and daring attitude when it comes to the way they live their lives. They take risks and
aren’t afraid to go through a process that involves making mistakes. They desire exploration and find
fulfilment in the act of searching and finding something new whether it be reading an interesting article,
climbing a mountain or solving a problem.
They are sophisticated but not conservative and are appreciative of people and the
part they in play in inspiring them and motivating them in their career.
The reader of MOD Magazine is mostly male within the age group of 22-35 and their average
salary is 70,000 per annum.

Their careers vary from graphic designers to architects, bloggers,
museum curators and developers.